The screen, measuring 3.84m x 2.4m, is part of a complete audio visual installation undertaken by London-based Interactive View and forms the backdrop to a 6 x 5m stage area constructed by Rode Island. The area is designed to host an array of live events, including DJs, solo artists and bands and was heralded by a week of live events, including appearances by Grand Master Flash, Craig David, Blue and The Libertines promoted on Capital Radio throughout.
Interactive View managing director, Lee Edwards, commented: "This is the largest audio-visual installation in a retail outlet in the UK to date, and is part of HMV’s nationwide refurbishment. We’ve designed and managed this part of the project, but our involvement doesn’t stop there. In association with a our business partners, we’re also managing the visual content of the screen to give added value to HMV by providing in-store promotions, as well as pure entertainment."
A media scheduling system is used to feed the screen with jpeg and flash images as well as DVD pictures. The software also gives the ability to provide video capture, so that direct feeds from both cable and satellite can be shown through multiple layers on the screen if required.
(Ruth Rossington)
