Allee Shopping Centre in Budapest features two Lighthouse screens.
Hungary - Opened in November 2009, the Allee Shopping Centre in Budapest features 47,000m2 of retail space, with outlets ranging from global giants like Marks & Spencer and Vodaphone to local, specialist retailers; a multi-screen cinema, fitness club and a wide range of food outlets. Enticing shoppers to make the most of the facilities are two Lighthouse screens.

Budapest-based AV Control won a competitive tender to secure the contract for supplying an internal and external LED screen for advertising, choosing Lighthouse panels to maximise the effectiveness of the two sites.

The exterior screen consists of 4 x 4 panels of Lighthouse P12-ER panels and is located next to the main entrance, while the internal screen is positioned close to a central circulation area and meeting point, comprising 8 x 6 panels of P10-FA. Both are controlled by a Crestron Control System via Lighthouse LIP-DX units, which automatically controls the working hours of the screens - both saving energy and prolonging screen life.

The screens show a mixture of advertising for the shopping centre's retail outlets and news, the latter via an RSS feed. Content management is by a Navori Tycoon software-based system, which feeds different content to each screen.

"We have been using Lighthouse panels since April 2006 and have always been totally satisfied. They offer very high performance and an excellent price:quality ratio," says AV Control's Barna Balázs. "The image quality is excellent - the white on Lighthouse screens is a true white and truly homogeneous."

He continues, "With the control room being around 300m from the exterior screen and 250m from internal screen, we have used optical fibre-SDI signal converters and they have worked extremely well. Despite a very tough winter, with a lot of rain, snow and ice, the exterior screen stood up very well to the adverse conditions."

(Jim Evans)


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