Lightswitch and Elation light LA Auto Show
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“The Fuze Wash 575 is one of a very small number of automated LED fixtures that we use extensively in the auto show market,” states Chris Medvitz, partner and principal at Lightswitch. “Because of its light weight, feature set and price point, it has very quickly become a workhorse in automotive lighting for shows.”
Held 22 November to 1 December at the LA Convention Centre, Lightswitch used the Fuze Wash 575 on the Subaru, Nissan and Infiniti booths at this year’s LA Auto Show. Medvitz designed the booth lighting working with booth designers George P. Johnson on the Nissan and Infiniti booths, and designers EWI Worldwide/Hansen Productions on the Subaru booth.
Some 775 Elation Fuze Wash 575 and 75 Elation Artiste Picasso fixtures were used on this year’s LA Auto Show, supplied by 4Wall Entertainment. Other booths lit using the Fuze Wash 575 include Honda, Volkswagen and Acura with the latter also utilising the Artiste Picasso.
Some 96 Fuze Wash 575 units were used on the Subaru booth for launch of the new 2020 Subaru Outback, an immersive National Park-themed environment that Lightswitch helped design. “The Subaru booth touched on all of the senses. We used a lot of lighting on the exhibit properties and scenery, more than in other booths simply because there was so much of it,” Medvitz comments.
Another Elation fixture that Medvitz turned to at this year’s LA Auto Show is the Artiste Picasso LED Profile moving head. Used on the Nissan booth to treat colour onto curved graphic elements while framing light away from video screens, louvers and vehicles, the Picasso is a light that Lightswitch has employed ever since it came on the market. “It’s a great all-around medium-sized framing profile and a fixture we go to a lot for corporate events. The LED engine gives us consistency in colour rendering as well as low maintenance,” Medvitz concludes.
(Jim Evans)
