In a move which recognizes that the sales and marketing function has equal importance for the two divisions, Simon Taylor has been appointed sales and marketing director for both manufacturing and hire, while Peter Turner, previously production director for manufacturing, becomes operations director for both divisions. Adrian Brooks remains managing director.
Announcing the restructuring at a company meeting in the Wakefield head office last week, Simon Taylor told staff: "litestructures is bucking current market trends and increasing its market share, and we are ensuring it stays that way. In addition to the management changes, we’re also recruiting new sales staff across the country, as well as bringing in an additional person in the CAD office."
For the first time in its 12-year history, the company has also taken the step of appointing a marketing and public relations agency to drive the marketing function forward. As well as acting as litestructures’ marketing department, Harmer PR will assist the company in its plans to build a European dealer network. The company’s German-based European sales and distribution centre, which is headed by Ralf Kortmann, has been established now for five years and litestructures is looking to increase its coverage of Europe with the appointment of new distributors across the continent.
(Ruth Rossington)
