Three hundred guests, including brand ambassadors John Travolta and Wayne Gretzky as well as hockey player, Mark Streit and NFL star and broadcaster Boomer Esiason attended the event in Manhattan on 15 January.
The sidewalk outside of the boutique was transformed in to a VIP reception area. Truss structure provided by PRG was erected housing a red-carpet area for staff to meet and greet VIP guests and the media. GDS LiteWare UL wireless battery uplighters were incorporated in to the design of the structure and played a key part in transforming a chilly New York sidewalk in to a stylish reception.
GDS LiteWare UL fittings were used as a light source and to provide colour-changing light. The cable-less fittings allowed PRG quick and easy installation and set-up without the additional problem of running cables in the snow and LiteWare's aluminium case provided a sleek and clean look. The fittings were supplied to PRG by TechnoLite.
President of Centigrade Inc Julie Barnard commented, "The light fixtures worked really well for us, we wanted a clean look and didn't want to run power cables outside in the snow. The fittings looked great and gave us the flexibility to change colour as needed."
(Jim Evans)
