The site, launched in late November, is devoted entirely to live music, drawing from the strengths of company partners Wembley plc, The McKenzie Group (owners of three live music venues - Brixton Academy, Shepherd’s Bush Empire and the new Birmingham Academy), UK concert promoters SJM Concerts, Metropolis Music and one of Ireland’s leading promoters, MCD; plus technical partners Virtue TV, Europe’s leading Internet broadcasters.
WTV is distinctive in content and style, featuring "as it happens" tour news and a new Pay Per View Broadband Broadcasting Service. This enables the subscriber to watch a performance as many times as he/she likes during a 24hr licence period. Users get not only unlimited access, but also a digital quality transmission, with full viewer interaction in some cases. By 2004, research estimates that over 40 million households in USA and Europe will be subscribing to Broadband services - in other words in excess of 100 million new viewers.
WTV will also offer other services including on-line ticket selling, concert reviews, artist interviews, competitions, auctions - in fact anything and everything dedicated to all aspects of live music. The four venues owned by the partners are being hardwired in preparation for the filming of live music events and other interested venues nationwide are being approached.
Visitors to the site will have access to live concerts, special events, pre-release previews or even a virtual backstage pass to behind the scenes action with camera angles dictated by the viewer!
