Long Reach Long Riders reach $1m milestone
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This milestone could not have been reached without the tireless dedication of volunteers and donors who have given of their time, talent and money to help those less fortunate, says LRLR. Over the years, three charities have benefitted from the fundraising: AFC (Canada), Broadway Cares/Equity Fights AIDS, and (primarily) Behind the Scenes Foundation.
Lori Rubinstein, executive director of Behind the Scenes, comments: “It’s truly amazing what can be accomplished when like-minded people come together for a common purpose. Even though a major milestone has been achieved, the need is greater than ever, especially with Behind the Scenes’ new mental health initiative. The Long Riders are setting the example of affinity-based fundraising as a way to assist others.”
LRLR are a group of riders from across the US who work in the entertainment industry and share both a love of motorcycles and a desire to help their colleagues in need. Since 2004, well over 100 riders and chase vehicle drivers have banded together in this common cause.
The Long Riders are already looking ahead to future fundraising adventures, and donations will be accepted for this year’s ride through the end of August. To donate or learn more, go to www.lrlr.org
