Instigated by Kirsten Eicher and operating from an office and small workshop storing and dispatching a small product range, Look Solutions soon found it necessary to move into its own large premises in Ronnenberg. Now, with distributors in 31 countries and a subsidiary in the US, Look Solutions is a truly global company.
"Our product range is very different from the small beginnings of ten years ago," explains Eicher. "We now produce machines which will cover all aspects of the market from the Viper range of fog generators to the Unique 2 hazer with its quick warm up time, the adjustable output and the very low fluid consumption.
"We have machines for specialised uses like the massive 9kW-generator Orka for a high quantity fog output or, at the other end of the scale, the Tiny-range of battery operated fog generators, which can be built into costumes and props for the theatre market. Most recently, with the launch of the new Cryo-Fog in 2006, we have a presence in the low-fog market."
Originally concentrating on the theatre market, Look Solutions products are now sought after by fire brigades, airflow testing companies and amusement and theme parks as well as being employed on film sets and spectaculars such as the opening ceremony of the 2006 Asian Games in Doha, says the company.
Almost the entire range of Look smoke and haze machines can currently be seen in the London production of Lord of the Rings at the Drury Lane theatre. "At the end of our first decade of business we are very excited and optimistic about the future," says Eicher. "We are still as enthusiastic about our market as we were 10 years ago and are already planning more products to bring to the market."
(Jim Evans)
