USA - Loud Technologies Inc (formerly Mackie Designs) has appointed Mark Madison as group manager for the newly-created EAW Commercial division, with responsibility for defining and implementing sales and distribution programs for the new division. Madison will also serve as the primary link between field sales, marketing and the EAW Commercial product development team with full responsibility for sales strategy, policies and procedures, promotional activities, customer relationships, product applications, and presentation standards.

Madison has over 25 years of experience in the audio-visual world, having worked in broadcast, production, sound reinforcement, studio recording, video conferencing, and all forms of sound and video contracting and systems integration. He has designed and managed over 1,000 projects with ranging from tens of thousands to several million dollars for companies such as MCSI, Hoffman Media Systems, EIS and Chevron Corporation. With a background in electrical engineering, he also brings extensive marketing, business development, sales and management experience.

Madison will work from Loud Technologies' HQ in Woodinville, WA, reporting to senior VP of marketing and product development Ken Berger. "Mark is the perfect person to lead our new EAW Commercial group," says Berger. "He has a proven track record for identifying and addressing the specific needs of the commercial sound market and a strong history in developing successful sales and promotional programs. This appointment solidifies Loud's commitment to commercial audio, and we're confident that under Mark's leadership, EAW Commercial will quickly become the industry standard for contractors and system integrators worldwide."

(Lee Baldock)


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