"The establishment of Loud China will allow us to better leverage our highly complementary professional audio brands throughout this expansive market," commented Loud Technologies director of international sales, Dave Christenson. "With the Mackie, EAW, EAW Commercial and TAPCO product ranges at their disposal, the Loud China office will have the ability to service a broad range of professional audio markets, from individual musicians to large-scale commercial installations and Chinese government ministries."
Loud China has already established a key alliance with Jing Cheng Electronics (JCE) to service the Chinese professional and broadcast audio markets. "JCE enjoys an excellent reputation for uncompromising service and customer support within the professional audio community", continued Christenson. "They are the ideal partner to help us launch our new digital products throughout China."
(Lee Baldock)
