New appointments for Loud: Gary Reilly and Karen Macdonald.
USA - Loud Technologies, an affiliate of Sun Capital Partners Inc, has announced two key appointments to its management team. Gary Reilly joins Loud as senior vice-president of product engineering, and Karen Macdonald joins as senior marketing manager.

Gary Reilly brings to Loud more than 25 years' experience in engineering and product development, working most recently as the senior director of product pevelopment at Qualcomm. Prior to Qualcomm, Reilly held key product development and engineering positions at Cubic, Spectrum Control, Advanced Technology Laboratories and Data I/O. As senior VP of product engineering for Loud Technologies, Reilly will have authority over product development and engineering resources for all Loud brands, including the recently-acquired St. Louis Music family of brands. Reilly will report directly to Loud's CEO Jamie Engen.

Karen Macdonald brings extensive strategic planning, account direction and branding experience from advertising agencies in both London and Seattle. Macdonald has managed both business-to-business and consumer marketing programs including mainstream advertising, retail marketing, design, sales promotions, CRM and direct marketing for a wide range of recognized brands. In her new role as senior marketing manager, Macdonald will oversee all messaging, planning and deployment of worldwide product launches, as well as direct ongoing strategic communication efforts in support of each Loud brand. Macdonald will report to Adrian Bell, Loud's director of marketing communications.

Both Reilly and Macdonald will work from the company's Woodinville, Washington headquarters.

(Lee Baldock)


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