Key to the Company's aggressive growth plans are two new distribution partners: Bangalore-based E&E Systems India Pvt, who will handle exclusive country-wide distribution for the Mackie brand; and Mumbai-based Vardhaman, who will handle exclusive country-wide EAW distribution. E&E and Vardhaman join Musik City, the exclusive Ampeg distributor, to complete Loud's sales force in the rapidly growing Indian market.
"The Indian market is every bit as dynamic as the country's rich musical culture and requires both innovative products and world-class service," explained Mark Graham, Loud's CEO. "We are honoured to add E&E and Vardhaman to our Indian market team and know they will invest significant time and effort in sales, service, spares and support. Over the coming months Loud will add additional in-market resources, including a country manager and a technical and service lead."
Loud will partner with Vardhaman, E&E Systems India and Musik City to exhibit the EAW, Mackie and Ampeg brands at the PALM Mumbai show from 31May - 2 June, 2012.
(Jim Evans)
