This is part of Robe's medium term expansion strategy in the region and follows the launch of a new Asia Pacific office - also in Singapore - in January this year, which was set up in response to the brand's growing business.
Robe's relationship with LSD - one of Singapore's most proactive and successful sales and installation operations - actually dates back to 2002 when LSD first started selling and specifying Robe products, a situation that has developed steadily over the years.
LSD's general manager Brenda Keung comments, "Naturally we are excited to be appointed as Robe's exclusive distributor in Singapore, which will consolidate our existing business model and enable us to work even closer with Robe.
"We really look forward to shaping our markets with Robe's current and future product ranges, providing imaginative, practical, energy and cost-efficient solutions tailored to individual client's needs. We have always admired Robe's dedication to innovation and this is a big selling point here."
Brenda reports that LSD will be actively supporting Robe in a variety of events already on the horizon, including a new product launch and Roadshow in September and a series of upcoming trade expos.
Josef Valchar, Robe Lighting s.r.o.'s CEO states, "This is a great partnership announcement for us. With the excellent history and track-record between Robe and LSD - going back to when 'Robe' was first launched as a brand at SIB Rimini in 2002 - we look forward to continuing the positive synergies with LSD.
"Through the years of continuous cooperation, we have developed a real rapport and knowledge of the Singaporean market, all of which contributes to a great opportunity to strengthen our brand presence there" he concludes.
Robe Lighting's Asia Pacific office in Singapore is the sales and technical support hub for all Robe's distributors in the Asia Pacific region.
(Jim Evans)
