Lucid Technologies grows Middle East presence
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Lucid Technologies’ recent presence in the Middle East has assured the success of vividly impressive projects such as the Saudi Arabia National Day projection at Samba Bank. With the company’s projection mapping expertise behind the event, the inherent difficulties of projection on to glass was meticulously overcome. Two facades of the vast 40-storey building in the new King Abdullah Financial District of Riyadh were rendered ablaze with colourful and flowing imagery for the celebration.
Lucid Technologies has a number of projects underway in the region and more on the horizon in the Middle East. The company will demonstrate the capabilities of BlackTrax for the tracking of both lighting and video, with a system driven by the company’s new Disguise VX4 media servers.
Specialising in the design of technical solutions to solve creative problems in live events and theatre as well as the corporate environment and for bespoke projects, Lucid Technologies is building towards a more permanent presence in the Middle East. The company maintains its focus on better collaboration, more highly integrated systems, and the break down of creative barriers caused by technical limitations.
(Jim Evans)
