The contest was held at the Shopping Eldorado, Sao Paulo. Rental company Barella Eventos provided a wireless CRMX Nova DMX system containing one single universe DMX transmitter and multiple single universe DMX receivers to control the lighting rig throughout the show.
Explaining the choice, Barella Eventos founder and general manager, Giancarlo Barella said the decision was based on reliability and the need for a time effective setup. "When you are working with beauty contests of this magnitude, every moment of the night is special and crucial. Everything needs to happen at exactly the right time, so there is no room for any delays. A live broadcasted event exposed to millions of observers requires the most reliable and best performing wireless solution available. There was no doubt that LumenRadio is the best choice."
Barella continues, "LumenRadio's wireless CRMX system is very easy to setup and rock solid - exactly what we needed for this show."
"This show is a great example where our wireless CRMX technology can provide practical benefits and artistic freedom that cable cannot match. A live beauty contest and broadcast event of this size with a very busy wireless environment really puts the equipment to the test. We are very honored to be a part of this show. A show like this is a typical example of where our products can really shine," says Jessica Björk, sales & marketing manager.
(Jim Evans)
