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Lycian appoints sales and marketing director

Details: 14 March 2016

USA - Lycian Stage Lighting has appointed Steve Lerman as director of sales and marketing. Lerman will be responsible for distributor relations, as well as advertising, marketing and promotions and will also be involved in trade show decisions. He comes to Lycian from the wireless telecommunications industry where he spent the last 12 years, most of it spent in developing dealer distribution for Arch Wireless and satellite voice and data provider GlobalstarUSA.

Lerman brings a wealth of distributor development to the industry and also has background in advertising, having run an advertising company in the 1980s. He will be located at Lycian Stage Lighting's office and production facility in Sugar Loaf, NY.

(Lee Baldock)