For Mach, the alliance allows the company to co-market Pioneer products alongside its own range of speakers, adding another established, professional brand to the Total Club Supplier, one-stop shop concept. The Total Club Supplier concept enables clients to procure Mach audio, Martin lighting, and Jem smoke in one convenient package. Mach will now be able to add a vast line of Pioneer digital entertainment products to its audio, lighting and smoke solutions.
The alliance gives Pioneer the ability to offer the Total Club Supplier concept as well. Pioneer will also benefit through the use of Mach speakers at exhibitions, regional shows and other events.David Sullivan, Mach segment manager in the US, stated: "We strongly support this exciting and positive move to form a strategic partnership with Pioneer in the US. It has great potential not only for us, but for our customers to truly benefit from our one-stop shop Total Club Supplier concept."
(Lee Baldock)
