Jamie Engen, CEO at Loud Technologies, said: "As the company has grown, it has become increasingly difficult to differentiate the corporate entity 'Mackie Designs Inc' from the brand 'Mackie'. The change will enable us to more clearly communicate within the financial and business communities while at the same time, allow the brands under the new corporate designation, Loud Technologies Inc, to strengthen their own unique identities and market positions. The transition from Mackie Designs Inc to Loud Technologies Inc will take place over a period of weeks rather than days. It's a change in designation that is intended to bring clarity to our brands and does not indicate a change in ownership, corporate structure, or in day-to-day business operations. 'Mackie' the brand will remain and as such, will have greater clarity and messaging as a result."
Currently there are seven brands in the Loud Technologies portfolio: Mackie, the primary music industry retail brand; Tapco, the entry level retail brand; EAW, high-end sound reinforcement and professional touring; RCF, commercial/industrial sound; RCF Precision, OEM loudspeaker components, and Acuma Labs, embedded software solutions for professional audio.
