Mackie Designs has launched a fully interactive, online tradeshow exhibit that will highlight new products from Mackie, Mackie Industrial and Eastern Acoustic Works (EAW). The 'e-Show' will offer educational and entertaining features, including streaming and downloadable video demonstrations, new product announcements, downloadable software demos, instant access to product datasheets and a series of topic specific discussions hosted by representatives from all three companies. Visitors will be able to order literature and can even buy real tradeshow 'swag!'"We acknowledge that there is no substitute for the personal interaction of a live tradeshow," said Karen Anderson, director of marketing communications at EAW. "But, in the absence of actually being there, we feel the ‘e-Show’ is a great way to provide many of the informational, educational, and fun elements of a Mackie/EAW tradeshow experience - minus the hangover."
EAW launched its online exhibit on 2 November to coincide with the LDI Show in Orlando; Mackie will launch theirs on 28 November, just in time for the rescheduled AES Show.
