Italy - Audio rental company Madema Spa provided a live sound reinforcement system for Primaggio on 1 May in Rome. Organised every year by the three major labour union organisations in Italy as a celebration for Workers' Day, Primaggio is one of Italy's most significant annual entertainment festivals. Staged in San Giovanni Plaza, Primaggio 2007 drew an audience estimated at one million people for an all-day celebration highlighted by contemporary music, political speeches and festivities.

After several years of importing sound services from an out-of-country contractor, the production team selected Madema, a local company, for the 2007 production. In preparation for the event, Madema's technical manager Beppe Andolina worked closely with Moreno Zampieri and Alessandro Gianelli of JBL's Italian distributor, Audio Equipment, along with JBL Professional's tour sound team which provided a pre-event review of the sound reinforcement system design. Advance planning included AutoCAD site plans, acoustical modelling with EASE software, and array performance predictions using JBL's Line Array Calculator software.

Primaggio 2007 marked one of the largest deployments to date of JBL's new Vertec DP Series powered loudspeaker systems, as the company's integrated DrivePack-equipped speaker systems and optional HiQnet network modules for remote control and monitoring were put to the test at this high-profile, large-scale production in a challenging outdoor environment.

"The Vertec DP Series system with onboard digital signal processing makes a highly useful and flexible package for sound reinforcement events of all types," noted Beppe Andolina of Madema. "The system performed well for a very large crowd at Primaggio 2007, and our pre-event calculations ensured appropriate coverage, level and fidelity as predicted in advance."

(Jim Evans)


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