"Equally important to investing in the right kit", comments Justin, "Is getting the right people on-board with the attitude and aspirations needed to run a busy, lively and creative environment dedicated to pushing the envelope in all aspects of live event production."
Emma Perrin is appointed general manager. Her role at Maestra London includes overseeing the busy day-to-day operations of the office and warehouse facility at Royal Arsenal in east London, supporting staff and clients, co-ordinating marketing and promotion and ensuring the company is running harmoniously and efficiently.
Adam Jones, technical manager, has a background as a festival and event organiser. His role will include assessing new and emerging technologies and innovative products which could be added to master's equipment inventory.
Production designer Jenny Woollard trained as an architect and has always been fascinated by creating spaces and using her understanding and knowledge of built environments and human psychology to create amazing temporary situations, experiential moments and social entities. Before joining Maestra London, Jenny worked with another well-known London based event production company.
At Maestra London, the scope of her work will include pre-production design and development and producing CAD plans and detailed 3D designs and drawings, together with the associated mood boards and visuals.
Jack Jury, project manager, started his career in theatre, working on large scale West End blockbusters, before moving into the events industry, where all the drama, glitz, glamour and emotion can be applied in different contexts.
As a project manager, his role at Maestra is to manage all aspects of the event and unite the different departments and people involved to deliver to the best possible standards - whatever the size, budget and location of the job.
Aisha Tarayan, project manager, worked at another top production company for fiveyears before joining Maestra, starting there as a junior and working her way up to being a senior project manager, co-ordinating events and their entire team of PMs.
Justin Hammond comments, "We have a great team in place with lots of talent, energy, enthusiasm - and the right attitude to produce and deliver challenging projects to new standards of excellence. We are very much looking forward to a busy and successful year ahead."
(Jim Evans)
