The report covers four key sectors - Lighting, Pro Audio, Staging and AV - giving members a better understanding of the main market sectors, and a statistical platform from which to support their business planning and applications for funding. The research has also proved a useful benchmarking tool, allowing members to compare, for instance, their own experiences with the trends in average revenue per employee and the percentage others are spending on marketing and R&D.
The fourth phase of the research is now about to begin and PLASA members will be contacted shortly with an updated questionnaire. The full findings will be made available free to all member companies in May/June.
