Andersson takes up the position after two years as part of the sales organisation TC Group International (TCGI), the organisation responsible for sales of the TC Group brands, where he was employed as international sales manager for touring products.
"I am delighted to take up the role as the company enters a new era in its history," said Andersson. "I think the level of innovation across the brands is unrivalled."
Jon Alkhagen, managing director at Lab.gruppen and Lake, said, "We are very pleased to announce Martin's appointment. His knowledge of the company, the market, and of the touring world in general, will be a serious asset as we push forward in a competitive marketplace."
(Jim Evans)
