The innovative Soho Club bears an exclusive interior design, conceived by the renowned professional design team from Goev Studio. In complete synchrony with the complex concept of the club is the music, which is soft during daytime, and challenging and edgy after dark as the venue metamorphoses from coffee and food bar into a full-on night club.
Forming the bond in this unconventional combination is the sound quality of Martin Audio's premium architectural AQ system, with the atmosphere further enhanced by the impressive lighting as Soho stages a tight schedule of events.
This programme itself varies depending on the climate. For example, as the weather grows warmer, Soho offers a summer garden (and children's corner for the club's youngest visitors). For the remainder of the time a posse of established DJs maintain a high-level energy inside, interspersed with thematic evenings.
Club owner, Marian Kirilov, stated, "I knew of Martin Audio systems and their contribution to the evolution of club life, with a number of world famous night clubs using the brand. I contacted their representatives in Bulgaria [distributors, Imperia AV], who made the best suggestion to suit our purposes. We liked the fact that their proposal for the system, in addition to the pure sound quality, also infallibly solves all complex issues in the interior design."
Reinforcing the dance music are the latest-generation products, including four two-way AQ8 speakers, four AQ112 subwoofers and two C115 surface-mount speakers, under the management of the dedicated AQX system controller. Ensuring the system is fully optimised, Martin Audio MA3.0 and MA1.4 digital amplifiers have been assigned to drive the system.
(Jim Evans)