"Every year, Medtronic likes to do something that is environmental and technology focused yet a little more art installation and less straight corporate branding - something that raises the intellectual component of the booth," says John Featherstone of lighting and visual design company Lightswitch.
Lightswitch consulted with long-time collaborator and exhibit producer Group Delphi on the booth's lighting design to create an engaging, immersive space that also radiated comfort and encouraged guests to linger, something different than the more typical areas of a convention centre.
Working with Group Delphi on the sophisticated technology approach, Lightswitch turned to Martin's LC Series LED panels to environmentally treat the space and present something aesthetically creative rather than a regular video screen and message delivery device.
"One of the things we wanted to do and one of the areas that the LC panels are absolutely perfect for is the ceiling space above the booth," Featherstone says with reference to Lightswitch's Nintendo booth design at last year's E3 show. "It is really the last unexplored frontier of exhibit work."
The spacious Medtronic booth was entirely self-illuminated via architectural style lighting with no moving heads or other theatrical style lighting - part of Medtronic's environmental approach. An LC Series LED ceiling that included two long rows of panels extending the booth's length - video clouds floating over the booth - produced a must-see trade show attraction.
(Jim Evans)
