Martin lights Zimmerman launch in New York
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Founded by sisters Nicky and Simone Zimmermann in 1991, Zimmermann is an award-winning Australian fashion label with 27 stores located throughout Australia, the U.S. and the U.K. Zimmermann recently unveiled their spring 2020 collection during New York Fashion Week.
In order to illicit a more emotional response from the audience, Zimmermann worked with renowned lighting specialists Enlumen to create an immersive lighting solution that accentuated the signature pastel colours of their new collection. To meet these goals, Enlumen designed and installed a Martin by Harman lighting solution featuring VDO Sceptron 10 linear LED video fixtures.
“We were hired to create an atmosphere to match the design that the Zimmermann team created for their spring 2020 line,” explains Shawn Kaufman, lighting designer, Enlumen. “We had three arrays of Sceptron fixtures hanging over the audience, all working cohesively to create colour and effects. They wanted a very strong feeling of colour throughout the whole space. Throughout the show, the tubes cycled through solid colours, matching the main colour theories of the collection.”
Enlumen deployed 150 Martin VDO Sceptron 10 LED video fixtures in three arrays to create a vibrant, immersive lighting display for the event.
“The colours and the feel of the lighting was in conjunction with the overall production design of the runway show itself,” said Kaufman. “The colours were originally done as fabric, so we had to translate them into light. We've worked with the Sceptrons a number of times on other projects. The fact that they have building blocks allowed us to connect them together and create the precise layout we were looking for, from the connectors to the diffusing lenses. The ability to use different diffusers to homogenize the colour and pixel so you actually see them as a single source was also appealing to us.”
(Jim Evans)
