Martin’s international education manager, Gerald Heise, led the classes aimed at educating Martin’s Preferred Partners throughout the globe. He commented: "With Maxxyz, Martin has made a significant move into the controller business for concert touring, theatre and television. The Maxxyz is set to demonstrate its awesome capabilities and prove its reliability. This counts for our staff as well. A positive integration into the market requires dedicated product and market knowledge on behalf of sales and after-sales personnel. We’re taking care of this by asking them to join an in-depth product and market training in which personnel in every market complete a Maxxyz Instructor certification. Their task will then be to convey their knowledge to their local market. In a separate training we are educating Maxxyz Operators with a focus on artistic skills. They will be employed as support personnel on larger events or productions."
A new group of instructors will be trained every two weeks so that by the end of September Martin’s worldwide distribution network will be well prepared for customer demos and the commencement of Maxxyz Operator classes. On view at the forthcoming PLASA exhibition in London, Maxxyz offers a string of intuitive and expandable characteristics unparalleled in the lighting control market such as customizable LCD buttons for tailored programming, a built-in 3D Visualizer with real-time Preview mode, full multimedia capability and much more.
(Lee Baldock)
