Andersen comes to Martin from Danish audio and video company Bang & Olufsen where he served as director of the company's Northern European region. Prior to that, he was employed in the IT industry with his primary focus on sales and marketing.
"Lars comes from a key position at one of the AV industry's strongest brands and brings with him many years of successful international leadership in sales and marketing," states Martin president and CEO Christian Engsted.
"Adding Lars to the Martin team will help us further develop our strategic sales and marketing activities as well as run the day to day business. Further, we expect an increased acceleration in the already positive sales development."
"I have had a good run at Bang and Olufsen but the position at Martin is an exciting challenge that I just couldn't say no to," says Andersen. "Martin is synonymous with high standards and has strong brand recognition and a leading position globally. We can develop that even further. After years of changes, a comprehensive action plan and extensive restructuring which has strengthened the foundation and led to both increased sales and higher revenue, development is moving strongly in the right direction."
(Jim Evans)
