The new facilities include an entertainment-focused showroom, an LED Application Centre and a space dedicated to more in-depth product demonstrations. The entertainment showroom, complete with light show, is a spacious area where Fairlight personnel can present the complete range of Martin entertainment products and conduct extensive product training. The LED Application Centre features Martin's growing portfolio of LED-based products with focus on colour temperature and surface illumination.
"This fantastic set up enables Martin and Fairlight to maintain a leading position in the Dutch entertainment market while helping to further develop the project market," comments Martin Professional's vice president of distributor sales, Bruno Garros.
Els Klievink, marketing manager at Fairlight, added, "The new showrooms are quite flexible spaces that allow us to customise the presentation of Martin products in what is closer to a real-world setting. It allows for a more professional sales approach and ultimately a better relationship with our customers."
Although both showrooms have been open for some months, the official opening event took place on 27 September at a special Fairlight Open Day. Fairlight updates the entertainment showroom and light show every year and this year had the European scoop on presentation of the MAC Aura.
Besides a series of workshops that Fairlight will hold in 2012, customers can visit the showrooms at any time.
(Jim Evans)
