A leader in lighting for commercial, industrial, emergency and outdoor applications, Holophane's and Acuity Brand's Lighting New York City's extensive network of factory-trained sales representatives will now have Martin's complete Martin Architectural product range of exterior and interior colour changing luminaires at its disposal with the full support and technical back-up of Martin Professional, Inc.
Gorm Teichert, Martin Professional's vice president of public spaces and vice president of marketing, says: "The agreement to work together with Holophane is a positive decision for both companies and a real win-win. It provides Martin with the exposure we need in the architectural lighting sector in the U.S. and enables Holophane to offer the best of both worlds - traditional and colour changing lighting solutions."
Brian Friborg, Martin U.S. president, says: "It's a natural marriage. Martin offers a unique set of products that forms an excellent complement to Holophane's range and the cooperation will enable us to better cover the market broadly through Holophane's experienced and educated workforce. Moreover, our association with a well-respected and market leading company like Holophane not only shows the level to which our unique application and quality of product are respected, it also provides a level of credibility and stamp of approval."
Crawford Lipsey, Holophane's executive vice president and general manager, adds, "I am pleased that Holophane and Martin are teaming up together to provide a design solution to the architectural community that doesn't exist today in the U.S. The Holophane sales force is in contact with the architectural community on many opportunities in commercial & municipal landscapes, retail, and waterfront design. Colour, and its technical application in lighting, is becoming increasingly popular in the U.S. Martin offers a diverse selection of low to very high output fixtures for almost all applications. Their products are very versatile, and their commitment to high quality and high performance is paramount in our decision to include them in our product portfolio and solutions approach to the market. I look forward to a successful relationship."
The Holophane/Martin Architectural cooperation begins in earnest as several colour-related seminars in selected cities are planned beginning with Ft. Lauderdale, Fl. on April 19, followed by Atlanta - April 26, Los Angeles - May 22, Chicago - June 7, and New York - June 21. The seminars are aimed to educate, inform and inspire the lighting design community to utilise coloured lighting in their projects. Those interested should contact their local Holophane Rep, Martin, or sign up for the various seminar dates.
The cooperation does not involve any other Acuity Brand's company besides Holophane and Acuity Brand's Lighting New York City sales office. The agreement has come into immediate effect.
(Chris Henry)
