The mutually beneficial agreement gives Martin the right to market the LED moving head through its extensive global distributor network while JB-lighting gains the benefit of greater international exposure in a fast growing segment of the market.
The JBLED A7 has been well-received in the market since its introduction last fall, including several positive product reviews by both German and international trade magazines. Martin will launch the MAC 301 Wash version at the Pro Light + Sound exhibition in Frankfurt in early April.
Peter Skytte, moving heads product manager at Martin, commented, "We see great potential in this agreement and are pleased to be cooperating with JB-lighting to expand the market for this excellent LED moving head. With its fast zoom, array of features and exceptional reliability, we are confident the MAC 301 Wash will live up to the MAC standard. It marks our entrance into the growing market for LED moving heads and brings JB-lighting's LED moving head technology to a wider audience."
Jürgen Braungardt, managing director of JB-lighting, stated, "The category of LED-based washlights - of which JB-lighting was one of the pioneers in developing - will gain additional acceptance through this cooperation with Martin Professional. Extensive tests in the run-up to this agreement proved that the JBLED A7 complies with industry standards in regards to quality and reliability, which set the groundwork for the agreement. We very much look forward to this cooperation."
(Jim Evans)
