Brazil - Martin Professional has appointed Pro Shows Comércio de Eletroeletrônicos Ltda as its new distributor in Brazil. The agreement, which makes Pro Shows Martin's official representative in the country, became effective in early September.

Located in the city of São Leopoldo, Pro Shows was founded in 2003. "We are very pleased to have Pro Shows as our new representative in Brazil and are confident we can re-establish Martin as the preferred lighting brand in the Brazilian market," said Martin area sales manager Peter Dahlin. "Our new cooperation will be kick started with a road show to the major cities in Brazil at the end of November and in early December."

Pro Shows president, Vladimir de Souza, has a long history in the industry, having founded the company on the values of service, teamwork, trust and dedication. He commented on the new partnership, "We are a company eager to conquer market share and are very confident of the excellent work we can do together with Martin in Brazil. The brand's excellent reputation and well known product performance worldwide will help us to establish the confidence of customers in Brazil. Pro Shows knows the way to do that, and with the total support of Martin we will bring the brand to the top."

(Jim Evans)


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