Baum comes to Martin with 19 years of experience in the outdoor, public space lighting market. He also brings with him a wealth of international business experience. During the last five years Baum was employed by Holophane in Newark, Ohio where he held positions in marketing, product development, customer and sales training and strategic planning. His most recent position was as vice president strategic initiatives responsible for establishing initiatives geared toward growing company wide sales. Prior to Holophane, Baum spent 14 years at Ameron Pole Products in Ventura, California.
Baum started in his new position at Martin on 21April. His responsibilities in the public spaces segment are extensive and include sales management, development and management of sales organization, development and management of manufacturer's representative network, development of specifiers, end users, product development requirements and rollout, market development, and development of marketing and sales tools.
Brian Friborg, Martin U.S. president, says: "David brings with him proven success in growing a business and is a strong contributor to the team of national sales directors we have assembled. His valuable experience in this industry cannot be overstated. His strong background in dealing with the key players - the end users, specifiers, architects, manufacturer's representatives, distributors and contractors - will be a major benefit in our continued expansion into the public spaces market."
Baum, who originally hails from Indiana, will be working from Hebron, Ohio where he has lived for the past five years. He currently sits on the board of directors of the Illuminating Engineering Society of North America (IESNA) and has been involved with the IESNA Street & Area Lighting Committee (SALC) for the past 15 years, serving as chairman and committee member. Last October Baum received the Lifetime Service Award from the SALC for his service to our industry and society.
"Dynamic lighting in our public spaces helps to create a space that comes alive," Baum says. "When used correctly you can feel the light. Martin through the development of dynamic light offers a contemporary approach to illumination. The use of color can be a dramatic way to attract visitors, to define a structure's personality and to serve as an announcement to the community. It can reinforce a corporate identity and become an important element to urban renewal. The use is only limited by your imagination."
(Chris Henry)
