Mastersound hits masterstroke with DiGiCo
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Ahmedabad-based Mastersound was launched in the 1950s and operartes throughout North India. From India’s first Prime Minister, Jawaharlal Nehru, to George Harrison, sitar maestro Ravi Shankar and Lata Mangeshkar, Mastersound has worked with some of the world’s biggest names. Being the third-generation torchbearer for the company, director Tarandeep Singh has made sure he can carry on Mastersound’s legacy with the same promise of quality as his father and his grandfather. The purchase of the SD10 fits with this ethos.
“Gurnam Singh, founder of Mastersound, had a vision when he started the company in 1956,” he says. “He didn’t want to compromise on its audio system’s quality and always aimed to provide the best solutions to his clients.”
“DiGiCo’s SD10 is in high-demand among both mixing engineers and artists,” Singh continues. “It was time for us to upgrade our inventory and the first choice was DiGiCo. I was also confident with Hi-Tech Audio Systems’ support. The first show we did with the SD10 was for Bollywood’s popular singer Shaan in Lucknow. Tanay Gajjar, who was the FOH engineer, prefers DiGiCo and we were happy to provide him with the SD10.”
“Mastersound’s SD10 curtain raiser show for Shaan went smoothly,” adds Hi-Tech Audio Systems application engineer for DiGiCo, Vanshaj Sharma. “Tanay Gajjar is India’s top engineer and has been travelling with Shaan for a long time now. He is an keen user of DiGiCo and loves the worksurface. The fact that DiGiCo worksurfaces are familiar across the range and engineers are comfortable to jump around different DiGiCo consoles is a huge bonus for us and makes the console a popular choice for rental companies who have to provide a user-friendly digital console.”
Akshay Rajput, sales manager for Hi-Tech Audio Systems, adds: “We are honoured and privileged to provide them with the SD10,” he says. “DiGiCo is a brand that is admired globally. Our priority is always client after-sales support and we won’t compromise on that.”
(Jim Evans)
