MDG theONE lends atmosphere to Joe Bonamassa
UK - MDG's theONE, the award-winning, touring dual haze and fog generator, has been bought by Liverpool-based Adlib to strengthen its 'complete package' offering to production managers and lighting designers.

No sooner had theONE atmospheric generator arrived, it immediately joined American blues rocker, Joe Bonamassa, as he toured the UK and Europe this summer paying tribute to three of the legends of the British Blues, Eric Clapton, Jeff Beck and Jimmy Page. Post tour, theONE will feature at various prestigious events Adlib is involved in after the summer festival season.

For Adlib's lighting & video general manager, Mike Docksey, theONE was the only choice. He explains, "We felt it was the most suitable product on the market with a good reputation to add to our armoury for large scale live events. As we constantly grow our inventory and the scale of events which we undertake, this was a logical step in further strengthening our position in the market place in terms of being able to offer a complete package for LD's and production managers."

Docksey states, "theONE is a very efficient product. Its ability to produce anything from a fine haze to a thick fog makes it an invaluable offering for a rental company. The effects it creates are very impressive and the control it offers is unprecedented. It's a unique product that will be in constant use."

He adds, "We've road-tested theONE with our techs and LDs quite extensively and, though they are very new, we've found no issues with them. The reliability and performance so far is excellent." theONE was supplied to Adlib by MDG UK.

(Jim Evans)


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