Mediatec Asia Pacific rebrands as part of CT
- Details
The Mediatec and CT teams have worked together for many years across countries and markets, collaborating on projects for large corporate clients, international sporting events, Olympic and Commonwealth Games, and more.
A change in name and branding only, the move is in line with similar strategic rebranding initiatives, including that of Mediatec Europe’s business in early 2020 to support NEP’s goal of using the global brand that best represents what the company provides to its clients. The combined brand also now enables NEP and CT to support its corporate and sport client segments in Australia and New Zealand as a true 360° supplier in the region and worldwide.
As a 360° live events supplier CT’s and Mediatec’s clients will share the same experience in dealing with one brand across the globe for all their projects.
The CT Australia and New Zealand business unit will service projects and events across the region, with the customer support, studios and other production facilities clients have come to rely on for their events. The operation has office locations, warehouse facilities and local staff in Auckland, Melbourne, Perth, Sydney and Wellington.
CT Australia and New Zealand president Owen Davison comments: “Although our Mediatec brand is no longer in the market, I’m excited to bring our Mediatec and CT businesses closer together so we can leverage our talent, innovative technology, and amazing solutions across many different markets and geographies. It’s a great move for us and our clients, now and going forward.”
