The DWR Distribution stand at Mediatech 2011 hosted brands including Robe, LSC Lighting, Avolites, MDG Fog, Le Maitre, LumenRadio and Philips Entertainment.
South Africa - Following the success of its 2011 event, which attracted 6395 visitors, Africa's leading media and entertainment technology trade show is gearing up for its 2013 edition, set to take place at Johannesburg's Coca-Cola Dome from 17-19 July.

Local and international visitors have the opportunity to network and interact with some of the biggest names in advanced technology, including management and manufacturing executives. This year's show hopes to attract even more visitors, with a bigger African contingent. Among the list of confirmed exhibitors are Viva Afrika Sound and Light, Extron Electronics, Technology Innovated Distribution, DWR Distribution, AV Systems, Concilium Technologies, Inala, Audiosure, Sound Harmonics, Matrix Sound, Macro Video and Telemedia.

Trevor Peters of Matrix Sound comments: "Our participation in Mediatech has in the past led to us closing deals with clients who otherwise would not have had the opportunity to see and hear our product. We choose very carefully where to spend our money when it comes to exposure and let's face it, with Mediatech most of the work is done for you with regards to reach in the market. The sheer number of people attending the show makes exhibiting worthwhile; companies who do not necessarily wish to spend money on large spectacular stands are afforded the opportunity to stand shoulder to shoulder with the heavyweights in the industry and show what they have on offer. In my opinion, this is what makes Mediatech successful."

Bruce Genricks of Electrosonic South Africa says: "Initially Mediatech felt a lot more broadcast orientated, but as it's developed over the past few years. It's fantastic to see that it's become a lot more AV representative than it was before. There are now much bigger platforms in the AV and entertainment lighting sectors, allowing for good networking opportunities and a renewal of acquaintances and associates. With Johannesburg being the economic hub of our industry, it offers a chance for local and out of town integrators to keep up with industry trends and products. We are looking forward to seeing more visitors from Africa and creating new business leads this year".

Duncan Riley of DWR Distribution says: "Mediatech is a wonderful networking experience as well as a platform to showcase your products. For visitors, it's the opportunity to meet the faces behind the brands, to meet up with international representatives and to see the latest equipment available, which is on par with the world . . . The exhibition has grown in leaps and bounds, and there is a buzz with a new-found interest from international guests. It is a privilege to be part of Mediatech. The marketing is good, there is a fantastic atmosphere and it's an opportunity to show off products."

Visitors can register free online at the web address below before 7 July.

(Lee Baldock)


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