TDC provided the technology and expertise behind a world first graffiti-mapping artwork projected onto the largest mural in Melbourne - spanning five stories high and 70m long. This groundbreaking piece of street art was one of the highlights of White Night Melbourne 2015, a 12-hour nocturnal extravaganza running from 7pm to 7am, inspired by Paris' Nuit Blanche and the international network of White Night programmes around the world.
"With a stunning and expanded event landscape, White Night Melbourne 2015 offered a great mix of free and ticketed entertainment over 12 hours, featuring local, national and international artists and works from Australia, France, Canada, Greece, Portugal, India and the United Kingdom," explains artistic director at White Night Melbourne, Andrew Walsh.
"White Night offers a mix of visual art, exhibitions, spectacular illuminations, music, theatre, special dining experiences, film, design and performances on display in venues and major cultural institutions across the city centre.
"And TDC is clearly no stranger to world first uses of projection mapping tech or, for that matter, to White Night," adds Walsh, "having been one of our go-to, trusted technology service providers for a number of years now."
TDC provided video projection technology and expertise to a number of the various exhibits across the event's impressive schedule this year.
This year was the first time that White Night Melbourne had worked with street art, presenting Sofles - Graffiti Mapped, a pioneering interactive mural project curated by Juddy Roller exploring the interconnected nature of street art, technology and the online frontier.
Sofles - Graffiti Mapped combined 3D video mapping, traditional street art and graffiti, executed by Australian born, internationally renowned artist, Sofles. Working closely with TDC and the Juddy Roller production team, including creative direction by Shaun Hossack, motion design by Grant Osborne, cinematography by Selina Miles, and a brand new musical score by New Zealand producer Opiuo.
"TDC provided Barco HDX Flex projectors, lenses and control system," explains Brad Williams, regional manager, Victoria at TDC, "As well as on-site technical support this and other areas at the festival.
"The load in times were incredibly tight indeed! Yet it was a true delight to work on such a groundbreaking street art project. The merging of street art with the latest projection mapping tech created a visual spectacular that is clearly going to set a trend for future projects. These types of projects always help our team to test the technologies that we use to the absolute limit, which means that we are constantly using them in new and exciting ways."
(Jim Evans)
