Meyer Sound realigns international sales management
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“During the pandemic we learned the importance of timely, direct and personal communication with our distributors, dealers and customers,” says Meyer Sound senior vice president John McMahon. “Zoom and similar technologies changed the way we communicated, but time zone differentials remained a hinderance. This regional realignment will make sales communications more immediate and direct, cutting response times, improving efficiency and building personal relationships.”
Meyer Sound Germany has been renamed Meyer Sound Europe (MSE) and, effective 1 April, manages all company sales in Europe, extending to the Commonwealth of Independent States, as well as the Middle East and Africa.
MSE will continue as the exclusive distributor for Germany and most of Scandinavia, and elsewhere it will work directly with the company’s existing network of national distributors. MSE will maintain a broad product inventory at its Montabaur headquarters while also offering product servicing, parts, technical support and design services.
With Meyer Sound since 2016, MSE managing director Wolfgang Leute brings more than three decades of experience in pro audio to his new role, including sales and distribution management positions with Shure and beyerdynamic.
“Wolfgang’s broad experience makes him ideally suited to his expanded role,” notes McMahon, “as he already has an in-depth knowledge of the regional markets as well as close connections with many of our national distributors.”
Scott Gledhill has been a leader on the Meyer Sound global sales team since he first joined the company more than 32 years ago. In addition to pioneering Meyer Sound’s early expansion into Mexico and Latin America, he helped develop the company’s education programme and played a key role in establishing the extensive European distributor network. In his new role, Gledhill will focus his efforts on the Asia Pacific region, which has shown by far the greatest sales increase in recent years.
“Asia is emerging from the pandemic relatively unscathed, and market demand for Meyer Sound solutions - our installed systems in particular - has never been higher,” notes McMahon. “We need somebody with Scott’s abilities to manage this surging growth vector.”
“We’re seeing a changed global marketplace as we emerge from the pandemic,” notes McMahon. “Not surprisingly, installed solution sales have overtaken those for portable applications, and we expect that trend to continue. We’ve also seen more mergers and acquisitions across the industry, including among distributors, integrators and rental companies. Our new sales realignment will help us respond quickly and creatively to those changes.”
Meyer Sound sales management in the Americas is unaffected by the realignment, with North American sales directed from the Berkeley, California headquarters and Meyer Sound Mexico continuing to manage sales throughout Latin America.
