The price restructuring is the result of the Music Group's streamlined distribution system and the massive US$ 20m investment in the brand through a modern manufacturing facility, which includes the latest surface mount technology, x-ray and optical inspection systems, and the increased purchasing efficiencies resulting from the tremendous success of the PRO2 console.
"We are on a relentless quest to remove unnecessary cost from our products wherever possible," states Paul Wright, VP global sales, the Music Group. "Our goal is to provide products at the cutting edge of technology at a price-point that our customers find extremely attractive. This aim is achieved without ever compromising on audio or operational performance - these remain firmly at the core of the Midas brand.
"The PRO2 is a perfect example of this philosophy and we have applied the lessons learnt from this project to the rest of the PRO Series."
(Jim Evans)
