Midas’ head of sales, David Cooper, says the new initiative has two key benefits: "Firstly it allows us to offer an upgrade service for our existing client base - say from an XL200 to a Heritage 2000," he said. "Secondly, we then have a pre-owned console from a known source with full service history that we can offer for sale via our website. We can guarantee that it will be in tip-top condition, having been fully serviced and tested by our engineers here at the factory, and we even issue a six-month warranty to go with it if the original warranty has expired."
He pointed out that Midas DIRECT is an ideal first port of call for anyone who likes the idea of owning a Midas console but may have been put off by financial considerations, or who simply wishes to upgrade or add to his existing inventory in a cost-effective manner yet still with the benefit of a factory warranty. "Midas DIRECT offers value, choice and peace of mind for those looking for a high quality console at a great price. It also enables us to offer even better value to existing customers who have a console they'd like to part exchange, so everybody wins."
(Lee Baldock)
