Midas sales and marketing director Dave Cooper says: "The nature of both international distribution and our target markets is changing fast, and it's vital to both Midas and KT that our distribution partners are able to meet the new challenges that face them. The new structure in Holland is perfectly placed to deal with this and we are delighted to welcome them to the Midas global family."
Although the actual details are a still a closely-guarded secret, the company promises that Midas Consoles Holland is taking a genuinely new approach to pro audio distribution: all will be revealed at the forthcoming Vakbeurs Theater Techniek show which takes place in The Hague from 26-28 January, where the official public launch of the new organization takes place.
A spokesman for Midas Consoles Holland told us: "We have re-thought our whole distribution strategy for this project, and we realized that is was time to throw away the old models and start from the beginning again. Our aim is to not only take Midas to the Dutch market more effectively, but to find ways of pro-actively adding value to Midas sales. We regard this as the principal responsibility of a Midas distributor, and I am confident that the new deal that we're launching in January will demonstrate our commitment to pioneering a new and better way."
(Lee Baldock)
