Mighty Rock is the brainchild of husband and wife team Tony and Tonie Miller, CEOs and founders of pioneering events outfit Production Works based in Hobart, Tasmania and sister company to Mighty Rock. Tony Miller has long been a Midas fan and holds an XL200, several Venice consoles and a Midas PRO6 in the Production Works inventory.
In 2010, Production Works upgraded its PRO6 to the PRO9, but with this year's acquisition of the top-of-the-range XL8, the Millers decided it was time to create a new company dedicated to Midas digital to cater for the growing demand for these sought-after systems.
Location of the new company was a key consideration. "Our long established Hobart office will handle the admin," explains Miller, "but we deliberately sited Mighty Rock's storage facility in Melbourne to facilitate hires to Australia's East and West coasts, Australasia and beyond. We are set up to support worldwide tours and as well as hardware we offer technical crew for touring, system integration, patching and programming support."
Business has started with a bang for Mighty Rock with the XL8 and a Klark Teknik DN9696 high resolution audio recorder delivered by National Audio Systems direct to Adelphia Studios in Melbourne for two weeks of production rehearsals ahead of the eight week Australia-wide John Farnham Whispering Jack-25 Years On tour which runs through to December 2011. John 'Hendo' Henderson, monitor engineer for the Australian star for more than 25 years, who already had experience of Production Works' Midas PRO9, was delighted to snap up the XL8 for a complex and demanding show.
Jason Kelly, technical sales manager for Midas and Klark Teknik, notes, "We are delighted to have done this deal - we have had a long and successful association with Production Works and the new venture means that there is now an XL8 for rental on every continent and in every major territory in the world."
(Jim Evans)