Morocco - Powersoft is further expanding its distributor network by naming MIFA Musique as its distributor in Morocco.
Founded 29 years ago, MIFA Musique has become one of Morocco’s leading audio solutions providers. MIFA Musique operates through various locations in Casablanca, Rabat, Marrakech, Tangier and Tetuán through company-owned stores in collaboration with authorised dealers and large retail chains.
“We are excited to have Powersoft in our portfolio,” says Karima Khireddine, business unit manager at MIFA Musique. “Powersoft holds a reputation in excellence and reliability in high-performance audio amplification and energy efficient technology. Having the brand in our portfolio will help us differentiate from competitors, attract new business opportunities and build credibility in hospitality, live events and other verticals that require reliable, high-performance audio solutions.”
As the Powersoft distributor in Morocco, MIFA Musique will focus on driving sales, expanding market reach and establishing a robust presence in Morocco. The company also aims to showcase Powersoft products at key industry events such as GITEX Morocco.
“We are particularly thrilled to have Unica and the X-Series amplifier platforms,” adds Khireddine. “These amplifiers offer exceptional power output, efficiency and flexibility, making them ideal for demanding installations. Simplifying complex audio setups by integrating advanced DSP, high power density and easy system management will enable our professional customers to achieve optimal performance in large venues with ease, ensuring a reliable, high-quality sound in even the most challenging environments.”
“This partnership positions both Powersoft and MIFA Musique for long-term growth in Morocco, as we collaborate to grow the professional audio landscape and provide unmatched audio products for Moroccan customers seeking the highest standards in sound quality,” says Varun Jagger, Powersoft’s EMEIA sales manager. “We are thrilled to have the MIFA Musique team on board.”
