Lavelle will be 'on the road' for CLD, visiting existing customers and potential new ones, in the process feeding back ideas and suggestions for how the CLD services can be further streamlined. Part of his remit is to learn more about the constantly changing requirements of clients and assessing if new and different products should be added to the ranges.
Says Nigel Howes, MD and founder of CLD, "Mike brings a wealth of experience in the professional audio industry, plus an enormous and eclectic contacts base. He is hugely respected and we have known him for over 20 years. CLD has a very positive staff atmosphere and so he fits in perfectly with our philosophies, attitudes, commitments and everyone else on the team."
Lavelle has always been into music. His entertainment industry career started as a DJ and quickly moved on to running events and co-ordinating technical production. He's worked for some of the best known brands in the industry including a lengthy stint at Le Maitre / LSD, running their distribution arm when they were trade suppliers to the then 'Disco' industry.
He then became a director at Leisure Services UK before going into full time technical production management for a famous professional cabaret artist and toured the world for 12 years. Next, he started his own venture supplying events with lighting and sound systems and still loves "Getting behind a stack of kit" when he can.
(Jim Evans)
