Mike Sumner joins L-Acoustics Creations
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In this newly created role, Sumner spearheads the growth of the L-Acoustics Creations brand throughout the United States and Canada, reporting to L-Acoustics Creations global business manager Nick Fichte, based in London, UK. Sumner’s remit includes exploring new business opportunities, developing sales targets and strategies, gathering and sharing market intelligence, building and supporting the brand’s Certified Integrator network, and collaborating with the manufacturer’s application and communications teams, among other duties.
Sumner brings over a decade of experience in residential audio to L-Acoustics Creations. He spent nearly eight years with Harman International’s Luxury Audio/Lifestyle Division. Prior to that, he held managerial positions with both Bose and Adorama, plus operated a personal technology consultancy.
“Since inception, L-Acoustics Creations has made great strides in connecting with integrators in the UK and Europe,” shares Nick Fichte. “Mike will play a key role in bringing the power of professional audio to integrator partners in the North American markets. His passion for the high-end, luxury home audio market, combined with an understanding of how L-Acoustics Creations sound systems and immersive sound spaces offer something truly different, sets the stage for growing our reputation and client base.”
“L-Acoustics Creations is perfectly positioned for expansion, and I’m very excited to be joining the company,” Sumner states. “If you take the vision our founder, Christian Heil, has for the Creations division and combine that with the long-running heritage and success of L-Acoustics in the pro audio market, it’s quite apparent that this company offers an experience unlike anything else in the home market.”
