Morini joins Cadac from Music Group, where he was customer service manager for Midas and Klark Teknik for the US and Canada. He will help establish the company's office and sales representative network for the US and Canada, mirroring the recently announced initiative in the UK and Eire.
Based in New York, 'close' to Cadac's traditional Broadway customer base, Morini will be heading up the company's presence at the Live Design Broadway Sound Master Classes (4 - 6 June), in association with Cadac's US theatre sound consultant Tom Bensen of RF Pro.
Commenting on his move to Cadac, Morini says, "I am a 30 plus year dedicated industry professional who's worked in all facets of professional sound: retail, live engineering, production, sound design and installation, as well as all levels of factory sales. My industry tenure has allowed me the privilege of working side by side with some of the brightest founding and current professionals, and this new position adds to that good fortune."
With Morini's appointment to Cadac and the establishment of its US office and sales force, the company will be servicing the two most influential markets directly; allowing it to develop closer customer relationships and enable faster product development, due to direct end-user feedback, as well as providing improved, factory-direct support.
Brand development manager, Richard "Fez" Ferriday states, "Paul not only brings a wealth of knowledge and experience to our new US operation, but also great credibility and personal integrity. The UK based team is really looking forward to working with him again."
(Jim Evans)
