"We have studied the Saudi market for more than a year, proactively looking for a reliable partner able to offer our line of products and provide unmatched client support and servicing," Said David Holm-Glad, managing director MultiSell Technology ME.
AEC's systems solution division will be the system integrator and the link between the two companies, with more than 100 managers, engineers and technicians amongst them. Focus on vertical markets such as retail, events, advertising and security will be key success factors in order to develop and sustain its presence in the Kingdom. The first joint project between AEC and MultiSell was deployed nationwide across the kingdom of Saudi Arabia.
MultiFX is an interactive floor projection system, converting any floor space into a large format TV screen. The floor screen shows a video commercial or product logo together with interactive effects, reacting to people's movements. When a customer walks on the floor screen, it's like walking on water, flipping a tile or a playing virtual football. The philosophy is to stimulate immersive interaction in promoting a brand name and increase sales in an entertaining way.
"We were simultaneously running interactive floor advertising campaigns within all the major hypermarkets for a leading FMCG company with great results. We needed to utilise our offices and technical personnel in Jeddah, Riyadh, and Dammam," concluded Zubair Khan, assistant division manager at AEC.
(Lee Baldock)
