Music Group appoints Proel as Italian distributor

Italy - Music Group has announced the appointment of Proel as its distributor for the Behringer and Bugera brands in Italy."We are excited to be appointed by the Music Group, and believe that their practice of offering professional quality equipment at exceptional prices helps us to stay competitive. We look forward to ensuring that their product range is accessible for our customers," comments Fabrizio Sorbi, managing director of Proel."Proel's customers know that they can expect superb products from the Music Group's respected brand names, while we know that we can enjoy an excellent working relationship with their team. In conjunction with our largest key customers, we are planning to open a number of dedicated Behringer 'shop in shops' in Italy, a project we are very excited about and believe will help define the future of MI retail in Italy.""It's an exciting challenge, but also a great responsibility, to have the exclusive distribution of Behringer and Bugera products on the Italian market, knowing the importance that they have today in the international scene", says Michele Palladino, sales manager of the Musical Products division. "Proel's structure, technical staff and sales network have all it takes to make this partnership beneficial for both Music Group and customers of the Italian market. Personally, I am excited to start this new adventure that projects Proel and the division I manage towards new satisfactions."Uli Behringer, CEO of the Music Group comments, "We are extremely pleased to work with Proel, as their standard for providing excellent customer experience perfectly matches our own vision. Over the past 22 years, our Italian customer base has been very loyal and we thank them for their support. We're confident that relying on Proel to provide excellent sales fulfillment and distribution services in Italy will allow us to further focus our resources on world-class product development, manufacturing and branding which we view as our company's core competencies. As always, our ultimate goal is to provide a great experience for our customers."(Jim Evans)

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