N&M appointed Fira de Barcelona service partner
- Details
In recent years, Fira de Barcelona has developed into one of leadingt trade fair locations. Events such as the Mobile World Congress, the MICE sector's ibtm World or the Sónar festival for electronic music attract professionals from all over the world to Catalonia's capital in the north-east of Spain. In June 2021, having switched from Amsterdam to Barcelona, Integrated System Europe (ISE) made its premiere as a hybrid event due to the corona pandemic while also making its debut in Spain's strongest economic region.
In order to provide fair organisers and their customers with technical support for safety-critical systems such as suspension and rigging, the Fira de Barcelona trade fair organisation has agreed a service partnership with the German service provider Neumann&Müller Veranstaltungstechnik (N&M). This also covers the complete range of technical equipment for companies' trade fair presentations as well as for any associated events.
N&M has established an office in Barcelona; during the course of 2021 the branch will be turned into a legally autonomous company according to Spanish law and will operate under the name of Neumann&Müller Iberia S.L..
Tobias Nitsch, who is responsible for N&M's first trade fair location in Spain, explains: "In future, our branch in Barcelona will also have its own equipment storage facility, enabling us to offer our customers first-class equipment solutions with short lead times."
Together with a team set to grow to 10 employees by the end of the year, he wants to show fair organisers the growth potential that can be leveraged in live communication using innovative equipment solutions - for example: a stronger international alignment based on hybrid trade fair and conference formats; simultaneous interpreting via remote hubs; the creation of content with a strong audience appeal and extended reality applications.
